A year of mission-driven growth and strategic expansion
This year marked our best revenue performance since 2021, driven by strategic content initiatives and mission-focused partnerships.
Record attendance driven by YouTube channel growth and strategic marketing efforts
Successfully launched with 256 new prospects added to the ecosystem
Expanded reach through strategic media partnership
Successful collaboration advancing mission impact
Strongest financial performance since the 2021 capital campaign
Dudley Hall's new book challenging traditional end times theology with surprising hope and biblical clarity
What if everything you've been taught about the end times wasn't the end of the story? In "At Last," Dudley Hall invites readers to revisit what they've heard about the end times, discover God's plan, and find their place in it.
Instead of fear, confusion, or alarm, this book brings clarity, peace, and joy to understanding God's purpose for history.
New prospects added to ecosystem through book campaign
Total ad spend for awareness campaign
Available at:
Amazon • Barnes & Noble • Walmart
atlastbook.com
The "At Last" campaign served as a long-term pipeline building initiative, adding 256 new prospective donors while supporting a broader awareness strategy. This campaign successfully introduced Dudley's teaching to new audiences who may convert to donors over time, with final book sales data from the publisher still pending.
Building a comprehensive digital archive of Dudley Hall's 50 years of biblical teaching
StudyWithDudley.com represents a significant milestone in making Dudley Hall's lifetime of biblical scholarship and teaching accessible to current and future generations. This platform serves as the central hub for all of Dudley's teaching content, from decades of audio recordings to recent video teachings.
Organizing and digitizing 50 years of teaching content across multiple formats and topics
Powerful search functionality enabling users to find teachings on specific biblical topics and themes
Creating deeper touchpoints with supporters beyond weekly emails and social content
Positioning the platform as a premium resource for cultivating deeper relationships with engaged donors
With the platform infrastructure and content migration complete, 2026 will focus on driving traffic to StudyWithDudley.com through strategic email campaigns and social media initiatives, showcasing featured teachings and topics to deepen engagement with supporters.
Expanding Gospel reach through strategic content creation and multi-platform engagement
Strong year-over-year growth in video content reach
Nearly doubled viewer engagement compared to last year
Consistent audience growth and channel loyalty
Long-form video views increased 181% and impressions up 66% from 2024. Additionally, 75.6% of traffic came from YouTube recommending our content—clear evidence that our keyword research strategy is working.
The Return of Christ: Rethinking the Second Coming Concept
Finding God: Understanding Faith
End Times content resonated most strongly with audiences across all platforms. Short-form video continued to be the primary driver of audience growth, demonstrating the importance of bite-sized, shareable content in our content strategy.
Converting awareness into meaningful connections through strategic touchpoints
Combined main site and landing page visits
Consistent Friday delivery throughout 2025
Strong engagement showing content relevance
Consistently showing up in people's inboxes with value rather than asks has proven to garner greater trust, credibility, and buy-in. Our 33% average open rate demonstrates strong content resonance.
Converting relationships into sustainable support for the mission
| Metric | Overall |
|---|---|
| Total Ad Spend | $12,047 |
| New Prospects (Opt-ins) | 650 |
| First-Time Donors | 16 |
| Revenue from These Donors | $6,765 |
| Cost per Lead | $18.53 |
| Cost per Immediate Donor | $752.94 |
| Lead → Donor Conversion | 2.46% |
Median time to first gift: 56 days. Half of donors gave within ~8 weeks of opt-in, demonstrating that our nurture system is working as a trust funnel, not a sales funnel. Email nurturing matters—donations are not immediate. Optimizations should focus on weeks 2–8 after opt-in with clear "next step" giving moments and story-driven asks.
Proven donor acquisition engine with lower lead cost, higher conversion rate, and positive immediate ROAS (1.22x)
Focused on audience growth, adding 256 new prospective donors to expand long-term donor pipeline
Paid ads serve dual roles: immediate donor acquisition (DWW model) and long-term pipeline building (book campaign)
* 650 new prospective donors were added to Kerygma's ecosystem in 2025 through paid acquisition — a long-term investment in future donor growth.
Building on 2025 success with focused initiatives to accelerate growth
Complete redesign to improve user experience, conversion paths, and better showcase Kerygma's mission and impact.
Invest more in donor acquisition early in the year and re-evaluate ROI mid-year based on performance metrics.
Extend nurture sequence and add phone touch points between weeks 6-8 post opt-in, based on 2025 conversion timing data.
Develop targeted campaigns for specific events to drive registration and attendance from our growing digital audience.
Test content around biblical manhood and LE Alumni Spotlights, showcasing how ranch events catalyze individuals to push back darkness in their communities. Activate StudyWithDudley.com as a hub for deeper engagement.
Track total prospective donors entering our ecosystem
Measure conversion effectiveness of nurture sequences
Monitor donor value to assess quality of acquisitions
Optimize spending efficiency across all channels